Wednesday, 14 March 2012

Students work, Jade Whale Whitmore on Branding

Here Jades work discusses if we as consumers are buying products or brands. What is the difference between Evian, Buxtan or Tesco value water? Do we look into the ingredients, the creation process or do we just look at the label, at the brand and buy into something that connotes a message we enjoy and increases our sense of self.

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